Oyo moves into upscale segment in India

Oyo Hotels & Homes, more associated as a budget and economy hospitality chain, will soon foray into the premium accommodation space when it opens its first upmarket business hotel in a 64-suite building near Ellis Bridge in Ahmedabad, India.

Aditya Ghosh, CEO, India & SA, Oyo Hotels & Homes, said that the upmarket segment holds a lot of potential for the company, with the global upscale and luxury hotel market predicted to witness tremendous growth.

He added that the Ahmedabad building set to become Oyo’s first business hotel will undergo “an exciting transformation to be completed later this year”, after which the hotel will officially open.

Oyo will open its first upmarket business hotel in a building near Ellis Bridge in Ahmedabad, India

Oyo will be working with several partner companies like Mountainia Developers, that will help acquire the assets, while Oyo will provide its brand technologies, marketing and revenue management services for the operations of the hotels.

Operating under the Oyo brand as a premium upmarket hotel, the upscale hotel will primarily cater to business travellers. It is located in the business centre of the city, in the vicinity of the airport and railway station, with the Sabarmati Ashram, Kankaria Lake and Jaldhara Water World within a five-kilometre radius of the hotel.

Rooms are categorised as deluxe, classic and presidential suites. For business travellers, the hotel offers facilities like breakfast spread, complimentary airport pickup, mini-fridge and tea coffee maker, valet parking, amongst others.

Other amenities include restaurants and coffee shops, a wellness centre that includes spa and gym facilities, as well as five banquet halls and boardrooms which will be operated under Oyo-owned brand Weddingz.in.

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