Sonika Adlakha has been appointed director of sales and marketing for the Outrigger Konotta Maldives Resort.
In her new role, Adlakha is responsible for generating top-line revenue for the property by securing new accounts, maintaining existing ones and executing sales strategies to boost hotel profitability.
She reports to the property’s general manager, John Allanson with a dotted line to Outrigger’s vice president sales and marketing, Asia Pacific, Andrew Gee.
Adlakha’s most recent position was director of sales for villa ownership for Soneva Jani and Soneva Fushi in the Maldives.
Other roles she has under her belt include director of sales for Sun Aqua Vilu Reef, Sun Aqua Iru Veli in the Maldives and Sun Aqua Pasikudah in Sri Lanka; cluster director of sales for Al Nahda Hotels & Resorts, Oman; regional sales head MICE India for Las Vegas Sands Corporation; and assistant director of business development for Shangri-La Hotel in Mumbai.