Malaysia-based Apple Vacations & Conventions (AVC) has appointed Ngiam Foon as its chief transformation officer.
In this role, he has been tasked with enhancing AVC’s business processes including its digital platforms to ensure a consistent customer experience across all its distribution channels.
Ngiam has 30 years of experience in the travel industry, having served as president and executive council member of the Malaysian Association of Tour and Travel Agents, board member of the Malaysian Promotion Tourism Board, part of the leadership team for a digital marketing collaboration project with China’s Alitrip and Tourism Malaysia, and for a Malaysia-China joint venture sports project under China’s Belt and Road Initiative.
