Hotelbeds has entered into a partnership with Adventure Inc, marking the Japanese online travel business’ first alliance with a global B2B accommodation wholesaler.
Adventure Inc also owns the Skyticket website, which sells tickets for 17 domestic airlines and over 500 international airlines, as well as accommodation.
The Hotelbeds collaboration is expected to give Adventure Inc access to more than 180,000 unique hotel properties distributed globally via the Hotelbeds system, many of them under exclusive T&C.
Meanwhile, the partnership also gives the hotel partners of Hotelbeds further access to one of the world’s most important outbound travel source markets.
Hui-Wan Chua, Asia-Pacific regional director for wholesale sales at Hotelbeds, said: “Japan is an exceptionally important outbound source market in the wholesale channel for Hotelbeds in Asia-Pacific, and our fifth largest source market in the region. Meanwhile, this is excellent news for our hotel partners globally, all of whom place high value on bookings from Japanese guests.”