Malaysian OTA HalalHoliday.com has recently soft launched as a Muslim-targeted portal offering Umrah and holiday packages – including both inbound and outbound tours – to more than 60 countries.
The company’s CEO, Abdul Rahman Mohd Ali, said that the portal aims to be the world’s only Muslim-friendly online travel marketplace when it fully launches in September. HalalHoliday.com will offer more than 500 flights, cruises offered by cruise partner Genting Dream, as well as instant online bookings at over 600,000 hotels across 180 countries.
The Umrah packages, which will launch in September, allow pilgrims to personalise their faith-based journey. They also offer flexibility in accommodation dates, destinations and transport arrangements.
At the platform’s recent launch in Kuala Lumpur, Abdul Rahman called on agents in Malaysia and beyond to collaborate and share their Muslim-friendly products with the platform. “We have a separate entity called Muslim International Travel Standard to vet the products and ensure compliance with requirements,” he said.
The director general of the Islamic Tourism Centre, Abdul Khani Daud, shared that Malaysia received an influx of 5.2 million Muslim tourists in 2018, making up 20.1 per cent of the 25.8 million visitors to the country that year.
He believes that HalalHoliday.com would assist Malaysia to further tap the Muslim tourist market, which is projected to reach 230 million travellers worldwide by 2026.