InterContinental Hotels Group’s (IHG) Indigo Hotels is bringing the retail and shopping experience in-room with the introduction of Shop the Neighbourhood.
Shop the Neighbourhood, which highlights local stories that inspire the design of each property, allows guests to use social media to purchase in-room items from artists and craftspeople.
Examples include hand-selected items from celebrity milliner Gladys Tamez (Hotel Indigo Los Angeles – Downtown), Trabi Safari (Hotel Indigo Berlin – East Side Gallery), Hilary Grant (Hotel Indigo Dundee), Les-Ottomans Home Design (Hotel Indigo Venice Sant’Elena), street artist Lee Quiñones (Hotel Indigo Lower East Side New York) and Muzen radio (Hotel Indigo – Bangkok Wireless Road).
Henry Reeve, IHG’s director of interior design in Europe, said: “Each of the 100 or so hotels in the Hotel Indigo portfolio is completely different. We work tirelessly with local businesses and artisans to ensure that the heart and soul of each Hotel Indigo truly represents the neighbourhood in which it resides.”
Hotel Indigo continues to expand in 10 new countries, including Peru, Australia, UAE (Dubai), New Zealand, India, South Korea, Japan and Vietnam.