PATA will be staging the next PATA Human Capacity Building Programme in Nur-Sultan (Astana), Kazakhstan on Friday, September 20, 2019.
Jointly organised by PATA and Kazakh Tourism, the half-day workshop –themed Explore the Art of Storytelling – will take place during the PATA Executive Board and Board Meetings, as part of PATA Travel Mart 2019.
The workshop will be led by founder and chief strategist of GLP Films, Rob Holmes, and comprise practical activities, group assignments and networking opportunities. GLP Films is a content marketing agency dedicated to travel and sustainability storytelling, having produced over 200 films from 30 countries across North America, Latin America, Asia, and Africa.
Participants will gain hands-on experience by working both individually and on team-based projects where presentations are shared at the end of the programme. Those who successfully complete the course will be awarded a PATA Human Capacity Building Certificate entitled: Certified Asia Pacific – Explore the Art of Storytelling.
Holmes elaborated: “This workshop will foster collaboration between tourism industry stakeholders and offer hands-on learning and application from leading case studies. We will help attendees identify their best stories, develop successful distribution campaigns, learn the key components of video production, and ultimately walk away with the tools to build a strategic marketing strategy.”
PATA CEO Mario Hardy said in a statement: “With the success of previous Human Capacity Building Programmes in China, Nepal and the Maldives, we wanted to add further value to our host for PATA Travel Mart by organising this complimentary workshop for their local tourism stakeholders. Through this programme we aim to provide greater opportunities for them to further develop their skills and broaden their knowledge beyond their day-to-day tasks.”
is the association’s in-house/outreach initiative for Human Capital Development focused on the tourism industry. Workshops may vary in length from two hours to two days, depending upon the learning objectives, and may be staged at any location worldwide.