Looking to expand its hotel inventory beyond its home market of China, Chinese e-commerce giant Meituan has entered a deal with SiteMinder, its first hotel distribution technology partner.
With SiteMinder appointed as its online distribution partner, Meituan says it now has a complete hotel technology stack to attract international hotel markets, beginning with South-east Asia.
For SiteMinder’s 35,000 hotel customers, the partnership with Meituan provides greater access to the lucrative Chinese traveller market.
Zhong Qiang, general manager of Meituan’s overseas accommodation department, said SiteMinder was chosen for its global presence, as well as its appeal to both large hotel chains and independent hotels.
Meituan has also recently struck a cooperation deal with Compass Hospitality, which operates hotels, serviced apartments and resorts across Thailand, Malaysia and the UK, to make the the latter’s flagship store available through both the Meituan and Dianping apps.
Chinese consumers are able to browse and enquire about price, location, and room status of all hotels run by Compass Hospitality.
The partnership also covers hotel income management and data analysis. Both parties will jointly explore the Internet and accommodation model, which centres around driving business growth through utilising digital technologies.
Meituan’s technology service platform today has more than 410 million transacting users. The company is publicly-listed in Hong Kong and holds a recent market value of approximately US$52 billion.