Global ticketing and event technology platform Eventbrite has announced the Singaporean launch of Buy On Facebook, an integration that allows event creators and attendees to more easily sell and buy tickets directly through Facebook.
With the integration, event attendees can secure a ticket with just two taps, and without having to leave Facebook.
In a statement, Eventbrite said that its integration with Facebook will serve as a powerful event marketing tool, helping event creators reach millions of potential ticket buyers – and their friends.
When event-goers purchase a ticket on Facebook, their attendance can be shared with friends with a single tap, expanding the event’s reach and generating more buzz, according to the ticketing company.
What’s more, events that offer native ticketing have, on average, twice the number of viewers on Facebook as those without native tickets.
Phil Silverstone, general manager, Eventbrite Asia Pacific, said: “Reaching new attendees and providing a frictionless purchase experience is one of the greatest challenges event professionals face. Buy on Facebook solves both of these problems for event creators, providing a two-step native checkout experience that accelerates the conversion of browsers to buyers, seamlessly.”
Besides Singapore, Eventbrite’s Buy on Facebook integration is also available in Hong Kong, Australia, New Zealand, the US and Canada.