South-east Asian hospitality management start-up Zuzu Hospitality Solutions has partnered with Revinate, a global reputation management software company, to help independent hoteliers source and collate guest feedback data at no additional charge.
Through Zuzu’s all-in-one hotel management system, hotel partners will have access to guest reviews from all online channels. The system will also provide consolidated sentiment analysis and analytics of the reviews. This solution will allow the hotels to closely monitor the guest experience and take corrective actions where required.
With access to guest feedback coming in from multiple channels, hotels will then able to address specific concerns and thus provide better hospitality services, according to Zuzu.
Typically, chain and large independent hotels buy reputation monitoring or management software to track guest feedback and collate the data. With this partnership, small and medium independent hotels across Asia-Pacific will be able to leverage Zuzu’s platform to get access to the data set provided by Revinate.
Vikram Malhi, co-founder of Zuzu Hospitality Solution, said in a statement: “Our initial four-in-one solution of insights analytics platform, channel management, revenue management and property management delivered an average uplift of 30 per cent in online revenue to our hoteliers.”
He added that this new partnership will allow the start-up to provide a “five-in-one solution” that will provide hoteliers with “easy access” to crucial data insights.