Singapore Airlines (SIA) and the Maldives Marketing and Public Relations Corporation (MMPRC) have entered into an MoU to jointly promote tourism and boost visitor arrivals to the Maldives.
Under the one-year agreement which takes effect from May 5, 2019, each organisation will invest US$180,000 in cash and US$40,000 in kind to fund activities such as roadshows, joint marketing campaigns and familiarisation trips for media and travel industry representatives.
The activities are aimed at visitors from Australia, China, Japan, Singapore, South Korea and the US.
Tourist arrivals into the Maldives increased by 6.8 per cent year-on-year to 1.5 million for calendar year 2018. Since 2017, more than 30 per cent of annual tourist arrivals into the Maldives have come from the aforementioned countries.
SIA, together with subsidiary SilkAir, currently operates a total of 16 weekly services to Malé.