Preferred Hotels & Resorts Independent hotels. Global Luxury.

Brought to you by Preferred Hotels

Lelewatu Resort Sumba

It’s a big world. Where do you prefer?

Preferred Hotels & Resorts is a collection of 750 independent hotels, resorts, and residences around the world. Named “Most Excellent” large hotel chain globally in 2018 by TripAdvisor, they connect discerning travelers to unique luxury experiences. Find out what they offer from Josephine Lim, Managing Director, South East Asia.

How does Preferred differ from other hotel brands/consortia?

With 50 years of luxury hospitality experience, Preferred Hotels & Resorts (PH&R) is the world’s largest independent hotel brand, representing distinctive hotels, resorts, residences, and hotel groups spanning 85 countries. Through five global collections, we connect people to stays that meet their life and style preferences for each adventure. From legendary palaces to modern villas, each stay is one-of-a-kind.

What is the Preferred philosophy?

We believe in travel. Our brand offers unique, immersive stays and experiences in dream destinations all over the world. Our portfolio of 750+ hotels caters to discerning travelers who seek uncommon experiences – something our member hotels are inherently positioned to provide.

What achievements are you most proud of?

We are proud of connecting travelers with unforgettable experiences at unique hotels that consistently lead top travel lists and receive rave guest reviews. We are honored to support hotels that continuously inspire travelers by delivering authentic and memorable hospitality experiences.

Where are your hotels and would we know any of them?

Our diverse portfolio includes prestigious properties such as Andara Resort & Villas, Borneo Eagle Resort, Lelewatu Resort Sumba, One Farrer Hotel, Primus Hotel Shanghai Hongqiao, The Capitol Hotel Tokyu, Wanda Reign on the Bund and Hotel EQ, Kuala Lumpur. We will also have Fullerton Sydney soon. Around the world, in small towns, big cities, and everywhere in between, you will find us there.

How do you make sure your hotels meet quality standards?

To ensure the highest levels of customer satisfaction and elevated experiences, every property in our portfolio conforms to the Preferred Standards of Excellence™, renowned quality and service standards measured yearly anonymous on-site inspections carried out by professional third-party experts.

Who owns Preferred?

As a family-owned company led by the Ueberroth family, PH&R is driven by family values, the independent spirt, borderless hospitality, and a belief in travel and the power it has us for the better. As champions of independent hotels, we believe the most remarkable experiences happen when we leave the ordinary behind.

Do you offer any benefits for booking via Preferred?

Book a stay at a PH&R member property today and experience the difference. Get the best price when you book directly with us, and take part in special programs offering additional savings and perks for you and your clients.

  • I Prefer Hotel Rewards is the world’s first global points-based loyalty program for independent hotels. Members earn instant rewards and points with every eligible stay, and redeem points for perks like free nights.
  • The I Prefer Meeting Planner program is a loyalty program for meeting planners to earn points for booking programs at participating properties. Points can be redeemed for Reward Certificates for stays at any I Prefer participating hotel.
  • The I Prefer Alliance Program is an innovative loyalty platform for partner reward programs and their members through a points-exchange structure. Tokyu Hotels Comfort Rewards is one major partner, with members of both loyalty programs benefitting.
  • Preferred Residences™ and Preferred Golf™ offer additional benefits.

How do we book? One brand. Five distinctive collections. Endless unique experiences. Visit to discover more. To book, search for GDS code Chain Codes PH or Master Chain Code PV. You can also contact Nicole Foo by email at or telephone +65 6909 8903.

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