The Tourism Authority of Thailand (TAT) has partnered Thrillophilia, an Indian platform that lists over 10,000 activities and experiences.
With an estimated 50 million Indian tourists expected to travel abroad by 2020, Thailand is eyeing about two million Indian tourists in 2019. India is currently the sixth visitor source market for the destination.
Commenting on the partnership, Cholada Shiddhivarn, director of TAT’s Mumbai Office, said: “As a destination, we want to reach out to the millennials who are constantly seeking for offbeat experiences and also adventure sports… Through this association, we are aiming to introduce and promote New Shades of Amazing Thailand to the new age Indian traveller”.
Thrillophilia says it will promote “off beat destinations” such as Chiang Rai, Ko Samui, Khao Yai and Chiang Mai, beyond the popular the Bangkok-Pattaya circuit.
More than 100 experiences in Thailand are now available for booking on Thrillophilia. Examples include Flight of the Gibbon in Chiang Mai, Art in Paradise in Pattaya, Temple Tour in Chiang Rai, Death Railway in Kanchanaburi, Adventure at Khao Yai, Khao Sok tour and more.
The partnership also seeks to encourage more Indian women travellers to travel to Thailand by highlighting special experiences that cater to them, such as culinary lessons, Muay Thai boxing classes and meditation in temples.
Thrillophilia’s promotions on online channels as well as marketing and social media campaigns will be built around the theme of ‘Experience Thailand Differently’.