Travelport has signed an agreement with Airport Authority Hong Kong (AA) to promote multi-modal connectivity services at Hong Kong International Airport (HKIA) to travel buyers in Asia, Europe and North America.
As a regional hub and a multi-modal transport centre, HKIA offers travellers extensive land and sea connections to cities throughout the Guangdong-Hong Kong-Macao Greater Bay Area, which includes Macau, Zhuhai, Shenzhen, Guangzhou and beyond.
The services are fittingly rolled out to HKIA, which is “uniquely positioned in a vibrant region and connects a cluster of fast-growing cities”, Jason Clarke, Travelport’s senior vice president and global head of travel partners, said.
The partnership is expected help HKIA offer more convenient travel into China from Hong Kong. The technology allows overseas travel buyers – such as travel agencies and TMCs – to pre-book the airport’s multi-modal transport services for their customers in 18 markets from across the world.
The new digital solutions will also allow HKIA to embrace new business opportunities by targeting nearby airport destinations and promoting its multi-modal, multi-stop connecting services, according to Travelport.
Travelport added that it digital media solutions can help travel partners including airports, airlines, hotels and destinations to increase their brand awareness and sales through a global network and deliver targeted marketing messages to influence travel buyers at every stage of their booking process.