Enterprise Holdings in franchise deal with Japan’s Nippon Rent-A-Car

Enterprise brings its brands to more travellers going in and out of Japan

Enterprise Holdings, the world’s largest car rental operator, and Nippon Rent-A-Car International have entered into a franchise agreement to provide Japan’s inbound and outbound travellers with access to the former’s brands.

In a statement, Enterprise says the move underscores its commitment to continue growing reach of its Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands to travellers.

Enterprise brings its brands to more travellers going in and out of Japan

It is targeting inbound visitors to Japan, as well as Japanese travelling overseas, who will be able to rent cars at more than 10,000 locations in 90 countries through Enterprise’s global network.

“As one of the top destinations in Asia, Japan is a vital market for our customers,” said Peter Smith, vice president of global dranchising at Enterprise Holdings.

The partnership will be launched in April 2019 at approximately 80 Nippon Rent-A-Car offices located at Japan’s airports. These rental offices will feature the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands, as well as the Nippon Rent-A-Car brand, and will offer discounted rental rates.

As the partnership progresses over the next few years, both companies will work together to develop additional customer offerings and services.

Nippon Rent-A-Car has 850 locations that give customers access to at least 42,000 vehicles throughout the country. Nippon has an existing partnership with National Car Rental that allows Japanese customers to reserve cars in the US and Canada and enables North American travellers to book cars in Japan.

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