Adara, provider of data-driven solutions for the travel industry, has partnered two new Tokyo-based companies.
The two companies are metasearch site Travel Book, and Fast Train, which runs a network of lifestyle and travel sites for travellers and residents, including Tokyo Cheapo, Japan Cheapo and London Cheapo.
According to Adara, which offers a data co-op to help brands target their marketing, the partnerships will add to the 750 million monthly unique traveller profiles it currently captures, including data on approximately 48 million monthly travellers in Japan.
Last September, Adara signed a deal with the Japan National Tourism Organization (JNTO), giving access to its proprietary destination measurement and analytics tool, Adara Impact. In preparation for the Tokyo 2020 Summer Olympics, Adara says it aims to support travel promotions and drive visitation to Japan, all while gaining additional data partners.
