Former BuzzFeed Japan CEO joins Sojern to lead APAC expansion

Sojern, a provider of digital marketing solutions for the travel industry, has appointed Masahiro Ueno as vice president of Asia-Pacific, based in Singapore.

Ueno joins Sojern from BuzzFeed Japan, a joint venture set up by BuzzFeed and Yahoo Japan, where he was CEO. Bringing more than 20 years of leadership experience to the role, Ueno will oversee growth across the wider Asia-Pacific region including Singapore, Hong Kong, Australia and New Zealand.

This announcement follows on the heels of a US$120 million financing round by TCV in Sojern, with Ueno’s appointment expected to “further accelerate growth and build on the current momentum Sojern has in the region”, the company said in a statement.

Ueno also held CEO and president positions at companies in Japan including Criteo, Become, Overture and DoubleClick. Ueno grew the Criteo’s Asia-Pacific business from four employees to over 250 across six regional offices representing over 20 per cent of Criteo’s global revenue.

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