New skills make the hottest souvenir: TripAdvisor

Classes and workshops, as well as wellness experiences, are the top activity categories global travellers are booking, according to TripAdvisor data.

TripAdvisor’s 2019 Experiences Trends Report revealed that globally, traveller bookings for classes and workshops grew by 90% year-over-year. This was even more so for travellers from Singapore, as bookings for classes and workshops doubled (+102%).

The Roman Gladiator School experience topped the charts last year

French travellers are leading the way worldwide, with bookings rising 137% over the previous year. A Roman Gladiator School: Learn How to Become a Gladiator became the world’s most booked class and workshop last year. Samurai School in Kyoto: Samurai for a Day, surf lessons at Sydney’s Bondi Beach and a Cambodian pottery class were also featured in the top 10.

Health and well-being is high on the list too. Global traveller bookings for wellness experiences jumped 69% year-over year, with New Zealanders leading the way in the quest for wellness, as bookings for wellness experiences by Kiwi travellers jumped a whopping 362% year-over-year.

Traveller bookings from Singapore for wellness experiences rose 68% over the previous year. A Széchenyi spa experience was the most booked wellness experience among global travellers, while a trip to Thermae-Yu Hotspring in Shinjuku and luxury spas in Phuket also ranked among the top 10.

TripAdvisor’s rankings

Sightseeing and iconic attractions are a mainstay, but experiences must cater to the whole family, TripAdvisor observed. Family-friendly activities have become a firm priority for travellers worldwide as bookings shot up over 200% year-over-year.

While tickets and tours to the world’s top attractions, like a Faster Than Skip-the-Line: Vatican, Sistine Chapel and St. Peter’s Basilica Tour, remain the most-booked experiences globally, there’s a growing focus among travellers to have such experiences cater to the whole family. Experiences like a Waitomo Glowworm Caves Guided Tour and Disney on Broadway Behind-the-Scenes Walking Tour are among the 10 most-booked family-friendly experiences.

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