Lonely Planet is acquiring B2B distributor of destination content, ArrivalGuides.
The Gothenburg-based company has clients including AAA Travel, Visa, Hilton, Eurowings and Rentalcars.com. ArrivalGuides also has digital products for clients to integrate travel content to existing platforms.
With 625 destination guides, more than 56,000 points of interest in multiple languages and over 500 officially supplied destination videos, the ArrivalGuides destination content library comes directly from travel experts, tourism bureaus and DMOs around the world.
Lonely Planet’s new CEO Luis Cabrera, who joined the travel media company from BCG Digital Ventures, a division of the Boston Consulting Group, said: “ArrivalGuides’ model and established channel will allow us to explore more aggressively and creatively our B2B strategy and partner with companies in new ways.”