Direct booking proponent Triptease has undergone a major rebrand to reflect its evolution “from an on-site conversion solution to full-funnel direct booking channel”, as the London-based company introduces a new guest intelligence platform that aims to give hotels more control over bookings.
Triptease’s new Guest Intelligence Platform identifies a hotel’s most valuable guests then works across the entire customer journey – from acquisition to conversion – to ensure they book directly at the hotel.
The latest traffic acquisition solution – launched in beta in October 2018 – now joins parity management, price comparison, tailored messaging and live chat on the Triptease Platform. The solution is driven by a Guest Value Index that applies onsite intelligence to offsite acquisition.
Triptease said its joined-up solution is already paying dividends for hotels, with the average cost of sale for a booking acquired through the acquisition platform under eight per cent, less than half the cost of the average OTA commission of 15 to 20 per cent. In addition, the platform aims to deliver over 10 per cent of hotel website revenue at under 10 per cent cost of sale.
Visually, the rebrand includes a pared-back colour scheme of black and white with accents of copper and violet for data visualisation and emphasis. Triptease’s coaching expertise has also been brought to the fore with a page dedicated to their Direct Booking Coaching programme, while its blog has been transformed into a content hub providing access to webinars, subscription series, videos and reports.
Founder and chief tease Charlie Osmond said in a statement: “With this rebrand, we’ve pulled back to our foundations and simplified our message to reflect our new product offering: a straightforward approach that joins together acquisition and conversion.”