Dusit’s affordable brand Asai heads for Yangon

The Asai brand targets the 'millennial-minded' with its affordable lifestyle positioning

Asai Yankin is slated to open in the northern central part of Yangon come 2020, one of the first properties to be signed under Dusit International’s new affordable lifestyle brand.

Reflecting the four key pillars of Asai Hotels – Thoughtful Essentials, Common Areas, Locally Inspired, and Connected Community – Asai Yankin will comprise 111 compact rooms (15-22m2), while a large mixed-use space will offer areas for work, leisure, and a restaurant.

The Asai brand targets the ‘millennial-minded’ with its affordable lifestyle positioning

Other facilities include a fully equipped gym and two retail floors highlighting local brands and products.

The hotel is located approximately 25 minutes by car from Yangon International Airport, and next to Myanmar Plaza, the city’s first international retail shopping centre. Attractions such as Shwedagon Pagoda, Kandawgyi Lake and Yangon Zoological Gardens are only 20 minutes away be car.

Four more Asai properties are already confirmed in the pipeline – three in Cebu (in Lapu-Lapu, Oslob, and the city centre); and a flagship in the Sathorn district in Bangkok.

Asai Hotels’ management team hopes to secure 10 more properties in the pipeline by the end of the year across South-east Asia and Japan. This includes owned and joint venture properties as well as properties under management agreements.

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