Agoda launches Umrah portal in partnership with Saudi ministry

Saudi minister of Hajj and Umrah Mohammad Saleh bin Taher Benten (right) and Agoda's Damien Pfirsch

Agoda and Saudi Arabia’s Ministry of Hajj and Umrah have signed an MoU supporting the Kingdom’s vision to receive over 30 million pilgrims by 2030.

Umrah guests to the Kingdom can now visit a dedicated Agoda portal agoda.com/umrah to access select hotels that have been certified by the Ministry of Hajj and Umrah for Umrah visitors and pilgrims bookings.

Saudi minister of Hajj and Umrah Mohammad Saleh bin Taher Benten (right) and Agoda’s Damien Pfirsch

Pilgrims can find accommodation options and book through the multilingual and multi-currency portal.

Under the MoU, the first to be signed by the Ministry of Hajj and Umrah with a global OTA, the parties will explore redefining the future of travel for pilgrims to the destination, working in collaboration to help to build future services including guest flow and booking accommodation.

According to Saudi Vision 2030 announced in 2016, the last decade has seen the number of Umrah visitors and pilgrims entering the country from abroad treble.

Annual pilgrimages play a significant role in Saudi Arabia’s tourism industry, with the government aiming to grow this sector to 15 million Hajj and Umrah visitors annually by 2020, and 30 million by 2030.

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