Centara strikes deal for three hotels in Laos

AIDC's Pheutsapha Phoummasak (left) and Centara's Thirayuth Chirathivat

Centara Hotels & Resorts has announced three upcoming openings in Laos, set to add 216 keys to the destination.

In the UNESCO World Heritage site of Luang Prabang, Centara plans to open an upper upscale Centara Grand Luang Prabang and a midscale Centra by Centara property, both near the town centre.

AIDC’s Pheutsapha Phoummasak (left) and Centara’s Thirayuth Chirathivat

The third property in Vientiane will be under Centara’s new lifestyle brand, COSI, catering to the growing segment of independent travellers.

The management agreement with Laos’ Asia Investment, Development & Construction Sole (AIDC) comes as the country pursues greater tourism growth, with a target of five million visitors in 2018 and more in the years ahead.

“This partnership with AIDC is a great opportunity to expand our footprint into a distinctive country,” said Centara CEO Thirayuth Chirathivat. “Laos is on the list of more and more travellers to this region, and we want to serve them with the distinct and varied accommodation options to match the travel experience they are seeking.”

The Laos signings are part of Centara’s plans to double its management portfolio over the next five years. This latest development will see Centara’s hotel count in Laos reach four with Centara Plumeria Resort Pakse already under development and scheduled to open in 2020.

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