Travel Technology dnata picks up majority stake in AI tech firm By TTG Asia / Posted on 29 November, 2018 10:40 Dubai-based air services provider dnata, part of the Emirates Group, has acquired a majority stake in bd4travel (Big Data for Travel), a technology company that provides artificial intelligence (AI)-driven IT solutions to OTAs. Based in Germany and the UK, bd4travel’s algorithms allow OTAs to engage with anonymous customers and personalise their shopping experience in real-time, recommending the most relevant products, services and content to them. Running more than 40 separate sites, bd4travel currently serves travel organisations in 17 markets. bd4travel’s founders (from left) Ibrahim Husseini, Melanie Sickenberger and Andy Owen Jones Iain Andrew, divisional senior vice president, travel services, dnata, said: “Our investment in bd4travel will help us further optimise our processes and, by taking a world-class technology to a global level, deliver more value to the travel industry.” Andy Owen Jones, founder of bd4travel, said: “This majority acquisition by dnata is a major milestone for bd4travel, which will enable us to grow our AI-led solutions and bring this technology to more customers especially within the airline world.” The acquisition is effective immediately, with bd4travel continuing its business without any change in branding. Details of the acquisition were not revealed.