Ctrip and Wildlife Reserves Singapore (WRS) have signed an agreement to collaborate on corporate initiatives to educate and raise awareness about wildlife among the general Chinese public, and to bring greater convenience to Chinese travellers planning to visit Singapore’s wildlife parks.
The MoU was signed between Overseas TTD (Things to Do) Business Ctrip CEO Xiaojiang Yu and WRS chief marketing officer Isabel Cheng.
Through the expanded partnership, Ctrip and WRS will explore cooperation on several initiatives such as launching and promoting an online store on Ctrip platforms offering WRS products and special experiences; collaborating on key travel products, services and platforms to provide Ctrip users with the best possible experience visiting WRS parks; promoting wildlife awareness and education efforts among key audiences; and inaugurating Ctrip’s adoption of animals Marco the Giraffe and Lance the Asiatic black bear at the Singapore Zoo and Night Safari.
