Hotelbeds names head of new strategic partnerships team

Soss, formerly from Travel Holdings, now leads the new team at Hotelbeds

Hotelbeds has formed a strategic partnerships team headed up by Jason Soss.

The newly created team forms part of the commercial strategy & strategic partnerships function of Hotelbeds and will report directly to functional director Asi Ginio.

Soss, formerly from Travel Holdings, now leads the new team at Hotelbeds

Led by Soss, global head of strategic partnerships, the team focuses on analysing and generating major business opportunities, developing and implementing new market initiatives, and managing Hotelbeds largest partnerships, particularly in the airline, loyalty and OTA space.

Soss, who has over 20 years of experience in the travel space, was previously the president of global business development for Travel Holdings – which formed part of Tourico Holidays and was subsequently acquired by Hotelbeds in 2017 – where he was responsible for creating and managing the company’s largest partnerships, including American Airlines, Priceline, JetBlue, InterContinental Hotels Group, Google, and many others.

In this new role, Soss will take over the company’s largest partnerships at a global scale, coming from the legacy Tourico Holidays, GTA and Hotelbeds businesses, allowing Hotelbeds to benefit from Jason’s specialised and high-level experience in travel verticals such as global airline distribution, OTAs, point redemption businesses, vacation rental space, online advertising sales, and travel technology platforms.

Reporting to Soss within the team is Jon French, director of strategic partnerships for EMEA & APAC, Bruna Buiatti as director of strategic partnerships in Latin America, Ronald Chan as head of holidays APAC, and Camilla Riccardi as manager of trategic Partnerships in EMEA.

The news follows the recent consolidation of Hotelbeds, GTA, and Tourico Holidays operations under the Hotelbeds name, with the gradual phasing out the GTA and Tourico Holidays brands. Additionally, Hotelbeds Group and its commercial Bedbank brand, will both now be branded as Hotelbeds to place a bigger emphasis on the company’s sole focus of the bedbank sector.


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