Agoda has joined forces with JTB Corp to strengthen and expand online sales and distribution of Japanese accommodations on both companies’ sites
Agoda has joined forces with JTB Corp to strengthen and expand online sales and distribution of Japanese accommodations on both companies’ sites.
The OTA expects this partnership would help improve accessibility to the Japanese accommodation market nationwide, including hotels and ryokans, for both international and domestic travellers.
John Brown, CEO of Agoda said: “We will be able to offer Agoda customers previously inaccessible choices of accommodation throughout Japan by accessing JTB’s extensive inventory.
“Meanwhile, our technology expertise will help JTB to achieve its online travel ambitions for growth more efficiently.”
The partnership will also leverage Agoda’s technological expertise to enhance the competitiveness of JTB’s Rurubu Travel and JAPANiCAN sites by targeting inventory and products to a wider consumer audience.
The partners plan to launch the renewed sites in late 2019.
In addition, under the agreement, Agoda and JTB will conduct user research to better understand the needs and habits of Japanese accommodation providers.
The move comes as Agoda enters a deal to become the sole travel accommodation supplier for Line Travel’s user base in Taiwan, traditionally a key visitor source market for neighbouring Japan. The agreement with Line Travel – the travel metasearch and media platform of the leading Taiwanese messaging app – will come into effect on November 28.
