Meliá keeps up expansion pace in SE Asia with new signings, rebrands

Meliá Phu Quoc to rise next to the beachfront Sol Beach House Phu Quoc (pictured)

Asia-Pacific remains a key focus area of expansion for Meliá Hotels International with a trio of new signings as well as a series of rebranding efforts in South-east Asia, which will bring the number of properties under operation or due-to-open in the region to 51 by 2022.

Situated in Hoi An Ancient Town, Meliá Hoi An is a 30-minute drive from Danang International Airport. The property will offer 150 rooms across five categories, a swimming pool, fitness centre and spa. Other facilities include multiple dining options and Power Meeting rooms.

Meliá Phu Quoc to rise next to the beachfront Sol Beach House Phu Quoc (pictured)

Meliá Phu Quoc, a 10-minute drive from the Phu Quoc International Airport, will sit next to the Sol Beach House Phu Quoc along a beach. The property will boast 380 rooms, elevated lounge areas with mountain and ocean views, several swimming pools, the YHI Spa, a beach club, as well as meeting and banquet facilities.

Meliá Hoi An and Meliá Phu Quoc will bring the total footprint in Vietnam to 12 hotels, making it the second biggest market for the group in Asia-Pacific.

Scheduled to open in 2021, Meliá Phuket Karon is surrounded by 64,000m2 of untouched forest, more than half of which has been set aside for an Adventure Eco Park. The 224-key property will feature two restaurants, a beach club, two swimming pools, pool bar, spa and fitness centre.

In Thailand, Meliá Hotels International has four hotels under construction together with its local partner TCC-Land. The latest signing of Meliá Phuket Karon to the portfolio will give the group six hotels in the country, two of which are in Phuket.

Meliá also intends to strengthen its brand portfolio in the region through rebranding and repositioning efforts, vice president development for the region, Gonzalo Maceda told TTG Asia at the recent HICAP in Hong Kong.

Properties on the rebranded list so far includes Meliá BaVi Mountain Retreat (opened 2018), Meliá Saigon Central (2019), Meliá Koh Samui (formerly Imperial Boat House Koh Samui, opening in 2019 after renovation), Meliá Chiangmai (2019) and Innside Saigon Mariamman (to be rebranded from Lavender Boutique Hotel in 2020).

Meanwhile, Maceda sees possibilities in the Philippines as a new destination and expressed confidence that the group will foray into the country next year, with the Meliá, Sol and Innside brands offering good potential.

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