Singapore Airlines (SIA) and Destination New South Wales (NSW) have extended their partnership to jointly develop and promote activities that encourage travel to the NSW region through SIA’s services to Sydney.
Taking effect from July 1, 2019, the new two-year MoU will see both parties jointly fund advertising and marketing campaigns, as well as fam programmes for trade and media representatives, among other initiatives.
NSW’s minister for tourism and major events, Adam Marshall said the new MoU would allow Destination NSW to work with SIA and travel trade partners to develop and promote itineraries that encourage visitors to spend time exploring both Sydney and regional NSW, making this a great win for the state’s accommodation providers, restaurants and tourist attractions.
“Visitors from Singapore are currently worth an impressive A$245 million (US$173 million) to our state’s economy,” Marshall said. “The NSW government recently announced the state’s new tourism targets including the first-ever regional target of A$20 billion in visitor expenditure by 2025, and investments in aviation partnerships help us to contribute to that goal.”
Yeoh Phee Teik, Singapore Airlines’ senior vice president customer experience, said the renewed partnership with Destination NSW reflected the airline’s long-term commitment to grow the tourism market in Australia.
“For more than 50 years we have invested in, and grown our operations to, NSW and now operate five daily flights between Singapore and Sydney. Extending our partnership with Destination NSW will allow us to continue to promote the variety of experiences that NSW has to offer and highlight Singapore Airlines’ convenient connections to Sydney,” said Yeoh.