Best Western Hotels & Resorts is introducing a pair of boutique franchise brands, Sadie Hotel and Aiden Hotel, in the upscale and upper midscale segments respectively.
The conversion brands could help reposition existing properties to improve their performance and enhance their asset value, in addition to broadening their customer base, according to Best Western.
In particular, the brands will offer hoteliers a design and renovation programme, while allowing them the chance to incorporate the local flair of their respective market.
David Kong, president & CEO at Best Western Hotels & Resorts, said: “Both Sadie Hotel and Aiden Hotel present the opportunity for independent hoteliers or developers with branded hotels to reposition their property in a unique way, taking advantage of our cost-effective, turnkey and customised design and renovation programme.”
“A dedicated onboarding team will ensure these repositioned hotels are quickly integrated with Best Western’s powerful revenue engines intended to drive a fast ramp-up in business.”
Every hotel will be on boarded with “near immediate access” to Best Western’s website, global partnerships and sales team, and revenue management system.
Hotels will also have access to a revenue manager to maximise revenue and reduce operating costs, as well as the Best Western Rewards programme.
Moreover, a marketing and PR playbook will also be provided to help each hotel to drive social media visibility and buzz.
Each Sadie Hotel and Aiden Hotel will feature a multi-functional public area with either a café or bar; modern seating areas; and mobile check-in.
With the launch of Sadie Hotel and Aiden Hotel, Best Western now features 13 brands in its portfolio.