The Hong Kong Tourism Board (HKTB) and Cathay Pacific have partnered Klook, an in-destination travel booking platform giant, to woo Indian travellers.
This represents a significant step as the tourism players seek to gain more visibility with FITs in India’s smart tech-savvy populace. The country has an outbound market of around 23 million tourist departures.
As part of the joint promotions, Klook is offering up to 60 per cent off on all Hong Kong products, ranging from attractions, tours, local transport, must-eats, and more.
Individuals can book through the free App (Android and iOS) or website, which is being made available till mid-October.
Travellers must book their flights with Cathay Pacific or Cathay Dragon, and use the booking number on the site to enable them to access discounts.
With the collaboration, Klook’s platform now houses a microsite featuring Hong Kong’s recent campaign theme – Discover Hong Kong Like A Local – where travellers can book experiences.
Puneet Kumar, senior manager, market development (India) of HKTB said: “Discover Hong Kong Like a Local focuses on promoting Hong Kong stories and experiences through authentic Indian voices to engage young and affluent Indian traveller… Our partnership with Klook and Cathay Pacific Airways allows Indian travellers to design their Hong Kong trip to explore Hong Kong like a local.
“This year we are introducing our living local culture through walking tours in rejuvenated districts like Old Town Central and Sham Shui Po, Great Outdoors through soft adventure activities such as hiking trails and cycling routes, dining & nightlife experience through roof top bars, Michelin star rated street food stalls, unique dining concepts and Hong Kong Wine & Dine Festival, etc.”
Commenting on the partnership, Anita Ngai, chief revenue officer of Klook, said: “Hong Kong continues to gain popularity and attract travellers from India. On Klook, 30 per cent of users (originate from) South-east & South Asia and have seen a tremendous growth from India where travellers are interested to experience different products that cater to their preferences.