A first look at Lotte Hotel Seoul’s new Executive Tower

Lotte Hotel Seoul will open its Executive Tower on September 1 after a revamp spanning guestroooms and facilities.

The number of rooms in the Executive Tower have been adjusted from 373 to 278, not only to expand the service space of Deluxe Room, but also to enhance the facilities.

The Royal Suite, said to be the largest of its kind in South Korea, also received a 4.1 billion won refresh. It now boasts Beautyrest Black, the largest bed available in the country; the C. Bechstein grand piano in the living room, one of the top three pianos in the world and is worth approximately 50 million won; and a private fitness area with equipment from Italy’s TechnoGym.

One of the additions to suites is a “clothing management device” called Styler, installed in a Lotte Hotel for the first time.

Among the service enhancement are Valet Box in suites that will save guests the trouble of requesting laundry service, and packing and unpacking assistance on request.

Lotte Hotel Seoul said it also features the largest club lounge (15th floor) in South Korea and private meeting rooms. In addition, Le Salon (16th floor), a luxury lounge exclusively for Executive Lounge customers, offers breakfast, light snacks, afternoon tea, and happy hour and bar services. One highlight of the lounge is the Live Station, offering beverages made on the spot as well as authentic French-style Gueridon service.

For F&B, two Michelin-star restaurant Pierre Gagnaire a Seoul (35th floor) will make a return.

Pierre’s Bar, transformed into a luxury French boutique space, will carry 10 new signature cocktails and various single malt whiskeys. Pierre Bar is also introducing its new PG Bar Membership. Available in two tiers, Gold and Platinum, the PG Bar Membership entitles holders to single malt whiskey and champagne drinks depending on the membership level. Additional benefits such as 30 per cent discount on snack dishes and free Keeping Box service are also included. Sales are limited to 30 members.

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