Brought to you by Pan Pacific Hotels Group.
The hospitality industry has evolved significantly over the past decade, evidenced by new customer segments, expectations and lifestyle habits, along with an industry-wide trend towards a greater emphasis on the overall well-being, enrichment and experience of travellers. With today’s travellers placing greater value than ever on authenticity, customisation and flexibility; hotels are also moving away from cookie-cutter, white-glove delivery to genuine and heartfelt service where each guest is treated as a unique individual.
Guests are gravitating towards brands that listen to them and offer unique values, which is perhaps not always so immediately apparent in some of the bigger hotel chains. Pan Pacific Hotels Group (PPHG) has taken steps to position itself for sustained growth into the future and to meet the needs of its guests tomorrow.
Pan Pacific Hotels Group embarked on a brand refresh journey, which started naturally with, asking its customers what they want – today, and then five to ten years down the road. After consulting with more than a thousand guests, partners and frequent travellers, the recurring theme which emerged was the importance of trust. Taking great care to perpetuate this enduring value in its business conduct and operations — which is crucial in today’s ever-changing and fast-paced world— into its refreshed philosophy, Pan Pacific also introduced and revitalised its corporate bookers and guest loyalty programmes as part of its marketing initiatives.
Pan Pacific DISCOVERY
As a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of hotel brands, PPHG offers membership to DISCOVERY, which provides a special selection of benefits and personalised services and entitles the member to intriguing Local Experiences to make the travel unforgettable.
In June, PPHG private-labelled this loyalty programme to become Pan Pacific DISCOVERY. Along with that, PPHG introduced more meaningful benefits to members including an exclusive members’ rate, late check out till 3pm and upgrades to the next room category with direct bookings.
Joining the programme in August are the Serviced Suites under the Group, which will offer members’ privileges which are customised to their guests. These include a range of benefits including airport transfers, complimentary laundry and branded toiletries.
Pan Pacific Connections
Launched in May, Pan Pacific Connections is a by-invitation only bookers’ programme to recognise, retain and reward loyal corporates bookers for booking rooms, meetings and events at all properties under the Group. Membership is open to both corporate accounts and individual booker accounts, where members earn points for every eligible stay and meeting.
Delivered through a seamless digital platform, members will be able to log-in to their account round-the-clock and book negotiated corporate rates or special corporate rates directly through the website, www.panpacificconnections.com. Members are able to enjoy instant reward points for their bookings, which can be used to redeem a rich selection of rewards from hotel stays, dining, wellness, lifestyle and shopping products.
Ms Cinn Tan, Chief Sales & Marketing Officer, said: “The brand refresh arose from our desire to engage our customers more actively and to meet their needs, which are constantly evolving. Aligned with our aspirations of sincerity in service, we developed these loyalty programmes from inside out by first looking at the rewards and benefits which are most meaningful to our customers – both B2B and B2C. We hope to generate more brand love and loyalty to our hotels through these efforts, and will keep innovating and improving to always stay top-of-mind as our partners’ preferred hotel brand in the region.”
Whether you’re planning your own vacation or making a booking on someone’s behalf, Pan Pacific Hotels Group’s loyalty programmes open up a world of exclusive benefits across 40 hotels, resorts and serviced suites located in Asia, Europe, Oceania and North America. Click here to find out more: Panpacific.com/discovery and www.panpacificconnections.com