The FinLab accelerator – a joint-venture between United Overseas Bank (UOB) and SGInnovate – is collaborating with the Singapore Tourism Board (STB) and NATAS to roll out a digital transformation programme for four travel agencies, running from June to August this year.
EU Holidays, Pegasus Travel, Siam Express and Royal Wings are the four agencies selected to participate in the digital business transformation programme.
Through the three-month acceleration programme, the agencies will learn how to identify areas that hinder growth in their business and resolve them through technology. They will also be guided on how to apply digital solutions to address their needs.
During the programme, the travel agencies will draw on the expertise, resources and hands-on guidance provided by The FinLab and its network of industry experts, mentors and technology leaders.
The agencies will also be introduced to solution providers, particularly those in the areas of data analytics and digital marketing. These experts will then help pilot what they deem to be the most appropriate and innovative solutions to address challenges faced by the agencies.
Felix Tan, managing director, The FinLab, said: “Despite the shift to using online booking sites among consumers, there is an opportunity for travel agencies go beyond the usual issuance of e-tickets and vouchers to provide consumers with personalised services. As such, travel agencies need to understand how they can use digital solutions to understand their target audience and to connect with them more effectively.”
Steven Ler, president, NATAS, said: “As we move into the digital economy, it is important for the travel industry to innovate to ensure that it continues to benefit from growth opportunities in the long-term. One of the ways to do so is by collaborating with partners that have the expertise to help our travel agents develop digital competences.”
Ong Ling Lee, director, travel agents and tourist guides, STB, added: “We hope that with the practical guidance provided by this acceleration programme, travel agents will be encouraged to take the first step towards achieving their growth ambitions.”
