Niseko sees double-digit growth in foreign visitors: C9

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Foreign visitor arrivals into Japan’s Niseko grew 17% year-on-year in 2017 on the back of growing direct connectivity from more cities, according to C9 Hotelworks’ Niseko Property Market Update 2018.

In terms of five-year CAGR, the destination saw an increase of 16%.

Niseko is a popular winter destination

Last year, the summer season accounted for 48 per cent of total yearly visitors. Notably, the destination’s top five geographical source markets for summer travel are all from Asia – namely Hong Kong, China, South Korea, Taiwan and Singapore.

However, among the top summer source markets, Hong Kong was the only one that saw growth (+49%).

Despite China’s impressive five-year CAGR of 32 per cent – attributable to flights from eight Chinese cities to New Chitose Airport – the market saw the largest plunge among the top summer origin markets (-31 per cent) in 2017.

Looking forward, C9 projects the short-term impact of new Japanese legislation ‘minpaku’ for short-term residential rentals to ease and be favourable by the year end. Meanwhile, hospitality-led condominium development is expanding outside Niseko to nearby alpine resort areas in Kiroro and Rusutsu.

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