Air New Zealand is entering a partnership with Magic Leap, a US startup that is building a spatial computing platform to power experiences that blend the digital and physical world.
Through leveraging innovative technology, the partners will develop experiences to highlight landscapes and activities in New Zealand that appeal to tourists.
According to a statement from Air New Zealand, the airline will work with London-based creative studio Framestore to debut the Fantastical Journey Throughout New Zealand campaign with Magic Leap later this year, part of a longer-term programme to “redefine travel experiences”.
“Our goal with this partnership is to continue to encourage new visitors to experience the wonders of New Zealand with us,” says Jodi Williams, Air New Zealand general manager of global brand and content.
