Edmonstone, Flaig coming to Next Story Group’s executive team

Edmonstone (left) and Flaig

Singapore-based Next Story Group, formerly known as SilverNeedle Hospitality, has announced two senior executives hires to support its expansion, with Darren Edmonstone appointed as CEO of Next Hotels & Resorts and Andreas Flaig as group chief development officer.

As chief executive of Next Hotels & Resorts, Edmonstone will be responsible for driving highly customised guest offerings and delivering operational excellence across the Next, Sage, Country Comfort and other hotel brands within the group.

Edmonstone (left) and Flaig

Edmonstone joins the Next Story Group from Outrigger Resorts where he was the managing director, overseeing Asia-Pacific. Prior to Outrigger, he held key positions in the Peninsula Group.

The Australian native has acquired extensive expertise in operations, development, brand building and finance over the past 30 years within the hotel industry and has worked across the Asia-Pacific region.

As group chief development officer, Flaig will be accelerating the group’s growth on top of its existing pipeline of over 10 hotel and Kafnu properties in Bangalore, Colombo, Ho Chi Minh City, Melbourne, Mumbai and Sydney.

Flaig joins the group with over 25 years of depth in the hotel industry with a variety of experience ranging from development and technical services through corporate strategy and asset management to investments and acquisitions.

He has been responsible for driving profitable growth for a number of international hotel groups and hospitality franchises. Most recently Andreas held executive roles at Carlson Rezidor Hotel Group in Singapore, JLL Hotels and Hospitality based in China, and Aareal Bank in Germany.

Both Edmonstone and Flaig will be based in the Singapore headquarters of Next Story Group.

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