Tauzia Hotels has launched its newest Fox Harris Hotels brand, with a trio of openings – all rebrands of existing properties – in Pekanbaru, Bandung and Bali and five more in the pipeline.
Stefano de Champeaux, brand manager Fox Harris Hotels, said: “Fox Harris Hotels is the latest brand from Tauzia Hotels, positioned as a midscale hotel. It is a non-standardised contemporary brand.
“The strategy of Fox Harris Hotels is to take over existing hotels and to plug in the Fox Harris Hotels mood and signature collage artworks. It hence requires minimum investment to refurbish or to revamp hotels (in terms of) rooms, staff uniforms, public areas, collaterals and F&B etc.”
Fox Harris Hotels is targeted at the midscale leisure and business markets in primary and secondary cities, he shared.
De Champeaux added that the Harris Hotels brand will evolve in the next few months into its third generation, Harris Connect Hotels.
Harris Connect Hotels would represent connectivity both in a technological and social sense, he revealed.