With the signing of a two-year agreement at Signal Iduna Park on Sunday, Bangkok Airways is now the regional partner of eight-time German champions Borussia Dortmund.
The cooperation includes co-branding campaigns in Thailand and other South-east Asian countries, China, Hong Kong, India and Bangladesh.
Campaigns will include the use of player images, social media communications, legend appearances as well as marketing activation such as the club’s branding at Thai airports of Koh Samui, Trat and Sukhothai.
Bangkok Airways’ president, Puttipong Prasarttong-Osoth, said: “With (Borussia Dortmund’s) strong global brand presence and huge fan base, we believe (the partnership) will strengthen Bangkok Airways’ brand image… and make the airline better known across Asia and Europe, which are our main customer bases.”
