Singapore’s Chinatown Heritage Centre (CHC), located within three restored shophouses on Pagoda Street, has undergone a makeover that features unique elements both new and old.
These include new multimedia guides with audiovisual commentaries in various languages in all galleries, augmented reality scenes that feature realistic and interactive photography props, as well as trishaw and walking trails around Chinatown.
The museum has also roped in the help of senior citizens aged 70-80 for Grandpa’s Shop, a mini provision shop in a retired trishaw, where the seniors will interact with visitors and share their memories of Singapore’s olden days.
“We hope to make CHC more family- and kids-friendly, and attract visitors who would normally stay away from museums and run far away from history,” explained Yiow Beng Png, director (board of directors), CHC.
With its revamp, the centre is calling for partnerships with more travel agents to extend its reach to new markets such as Japan, said Png.
He added: “Furthermore, the team at CHC will be happy to assist travel agents with bespoke experiences for their tour groups where viable.”