Club Med opens first in-store boutique in HK with Wincastle Travel

Wincastle Travel's flagship store now has a Club Med boutique

All-inclusive resorts operator Club Med has joined hands with Hong Kong-based premium travel agent Wincastle Travel to launch its first in-store boutique in the city targeting affluent Hong Kong travellers.

Located at the Wincastle flagship store in Grand Plaza, the boutique features brightly coloured furniture and floor-to-ceiling backdrops of Club Med locations, while Wincastle’s customer service consultants are on hand to explain how Club Med works.

Club Med’s in-agency boutique is its latest way of reaching its target audience in Hong Kong

Sebastien Portes, general manager of Club Med for Hong Kong and Macau, said: “We wanted to bring to life some of the Club Med experience to our potential guests and creating an in-store boutique with a like-minded partner, Wincastle Travel. This is an innovative way to reach our core customers in the Hong Kong market of affluent couples, active families and executives.”

Jamie Lam, assistant general manager of Wincastle Travel, said: “In a time when so much travel engagement takes place online or in the digital sphere, travel agents still have an edge where trusted human interaction can make a difference complemented by offers that are not available online.”

Club Med plans to roll out further in-store experiences across Hong Kong with other travel agent partners, the company said in a statement.

To celebrate its grand opening, the Club Med Boutique is running an exclusive Wincastle Travel special offer – available until Feb 14 – where a child (aged between 4 and 11) travels free to selected Club Med resorts in Asia. These include Kabira, Japan; Bali and Bintan, Indonesia; Cherating, Malaysia; Phuket, Thailand; and Guilin, Yabuli and Sanya, China. This offer is also available for the Chinese New Year and Easter holidays.

The boutique is located at Wincastle Travel, Room 1608, 16/F, Office Tower One, Grand Plaza, 625 & 639 Nathan Rd, Mong Kok.

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