Ctrip.com International has partnered Big Bus Tours, said to be the world’s largest operator of open-top sightseeing tours, to offer bus tours in 19 cities and four continents.
At present, Chinese travellers can book hop-on hop-off sightseeing tours in 13 cities. Six more Big Bus Tours destinations will be made available online in the coming months.
The two will also work together in innovative marketing and product diversification, according to Ctrip.
In particular, the partnership will allow Chinese travellers to use QR codes to join tours and select different sightseeing routes for more a personalised product.
