Singapore’s Chan Brothers Travel is introducing the Chan Brothers Prestige label following its invitation to join Virtuoso, a network of travel agents that offer customised luxury experiences.
Allen Leng, director, corporate office, Chan Brothers Travel, said the agency was invited to join Virtuoso in April and started handling bookings for the new label in mid-October.
“The brand will be soft-launched in December followed by an official launch in January next year,” Leng told TTG Asia, adding that the company expects to cater to customers who have travelled on its customised luxury tours.
Chan Brothers Travel, one of Singapore’s leading outbound players, set up Chan Brothers Private Tours as a bespoke travel company under Chan Brothers Group of Companies in 2009 to cater to well-travelled, savvy Singaporeans with exacting travel demands.
Demand for its private tours has been growing 30 per cent year-on-year, according to a spokesperson.
“Chan Brothers Prestige by Chan Brothers Private Tours will redefine excellence in luxury travel, tailored to the discerning palate of the seasoned traveller,” she added.
The label is online at www.ChanBrothersPrestige.com and resides apart from www.ChanBrothers.com and all dedicated marketing communications are driven directly to the website.
The company expects the strategic partnership and connection to Virtuoso to expand market segments and experiences, move customers up the value chain and elevate luxury touring through the wide portfolio of preferred regional and global partners.
Unique experiences the new label will offer include Zambia’s wilderness lodges, aristocratic castles in Europe’s countryside, hard-to-access abodes and insider experiences.
The spokesperson said a separate team of seasoned professionals manages Chan Brothers Prestige and expects “most conversations to be conducted offline with the personalised attention of our seasoned travel concierges”.
She added that while MICE requests are handled by Chan Brothers MICE & Travel, “a client’s request if appropriate, can be handled Chan Brothers Prestige”.
