AirAsia rewards loyalty differently in overhauled programme

(From left) AirAsia X Group’s Kamarudin Meranun AirAsia BIG Loyalty’s Eddy Leong and AirAsia Group’s Tony Fernandes at the launch event held at AirAsia Red Q, Sepang, Malaysia

AirAsia has overhauled its loyalty programme, aimed at making it easier and faster for passengers to earn points.

Under the Freedom Flyer Programme, powered by AirAsia BIG Loyalty, the more guests fly with AirAsia, the faster they will earn points, regardless of how much they spend on fares.

(From left) AirAsia X Group’s Kamarudin Meranun AirAsia BIG Loyalty’s Eddy Leong and AirAsia Group’s Tony Fernandes at the launch event held at AirAsia Red Q, Sepang, Malaysia

It is based on a four-tier system, starting with Red for guests who fly 13 or fewer one-way shorhaul flights in the preceding 12 months, through to Gold and Platinum, and all the way up to Black for those who fly 50 or more times with AirAsia.

For every RM10 spent (other currencies are based on exchange rates), Red, Gold, Platinum and Black status members can earn up to 20, 40, 70 and 120 BIG Points respectively.

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