Redtable, a Seoul-based restaurant marketing developer, has partnered tours and activities platform Klook to expand its sales channels and bring food tours into South-east Asia.
Within a day of being posted on Klook, several food tours were already reserved and paid for, Redtable CEO Hae-yong Do said.
“Given the high level of interest in South Korean food across South-east Asia, thanks to the Hallyu boom (Korean wave), we are hoping that our contract with Klook serves as a valuable opportunity for us to promote Korean food to people living in areas where the app is available,” Do added.
Klook has presence in Asian markets such as Hong Kong, Taiwan, Singapore, Indonesia and Malaysia.
Redtable already supplies food tours to major Chinese travel agencies, including Ctrip, Tuniu, Alitrip, TongCheng and Qiongyou, as well as restaurant review website Dianping and social commerce company Meituan.
It is also working with the Seoul Metropolitan Government to develop a multi-language mobile menu service to revitalise the city’s food tourism industry. It has also partnered the Korea Tourism Organization to target Chinese tourists with food tours.