Attracted by the strong growth potential of Asia’s booming leisure travel market, UK-based travel technology specialist Traveltek Group has entered into North Asia with a new regional office in Hong Kong.
The Hong Kong office is headed by experienced industry professional Simon Leung, who previously held senior roles with Amadeus and Travelport in Asia and most recently ran his own travel technology consultancy in China.
As Traveltek’s business development manager North Asia, Leung is responsible for raising awareness of the benefits the company’s advanced technology can bring to travel agents, cruise specialists and tour operators in Hong Kong, Macau, China, Taiwan, South Korea and Japan.
“Traveltek has the potential to revolutionise the way in which travel companies in North Asia sell travel,” said Leung. “It is not only the first provider in the region to offer travel agencies the ability to dynamically package cruise with flights, accommodation and other ancillaries, but its API connection is new to the market too, giving travel companies access to multiple global suppliers on a single platform, providing huge cost savings.”
Leung added that Traveltek can also help “to educate the Asian travel industry about the potential of the cruise market” by providing the technology to help them maximise sales.
The company offers the Cruise Super Itineraries solution, which enables agents to select components of a custom cruise itinerary and sell them as one single package.
Traveltek partners can also take advantage of a single API connection to more than 300 global industry suppliers, including consolidated cruise content from 190 of the world’s leading lines.
Multi-channel distribution options that display packages in multiple currencies and languages; a back-office system that produces bookings reports and client documentation; a CRM that manages clients and enquiries; and a tour operating platform that controls pricing and distributes contracts are also part of the travel technology specialist’s portfolio.
Traveltek’s debut in North Asia is part of an ambitious global expansion plan.
Last year the company secured an investment of US$6.8 million from UK-based private equity fund manager YFM to plough into product development and establishing new international operations.
The company launched its first Middle East operation in Dubai last month, and further expansion in other growth markets worldwide will soon be announced.