Tours and activity booking platform Klook has signed MoUs with Lotte World Adventure and Incheon Tourism Organization to bring more Asian FITs to South Korea.
Through the agreement, Incheon and Lotte World Adventure hope to leverage Klook’s content marketing strategies.
Incheon and Klook are also working together to develop travel products to enhance the city’s appeal.
They will also market the BigCityBeats World Club Dome concert, which takes place in Incheon from September 22-24, with the aim of attracting electronic music lovers worldwide and encouraging them stay to experience the country’s attractions.
“We see a strong potential in terms of the growth of the number of visitors from other Asian cities to Lotte World,” said Soon O Park, executive director of Lotte World Adventure. “Klook offers features that fit Asian FIT’s travel behaviors including user-friendly app interface, instant confirmation and e-voucher functions.”