Vacation rental platform HomeAway has entered into a partnership with Setouchi Brand Corporation, part of the largest regional DMO in Japan, to drive inbound tourism to the Setouchi area, also known as the Seto Inland Sea.
As part of the collaboration, travellers can book their accommodation through HomeAway in the area, which includes seven prefectures – Ehime, Hiroshima, Hyogo, Kagawa, Okayama, Tokushima and Yamaguchi.
The first listings involving historic properties, over 100 years old, in Uchiko-town, Ehime prefecture – Machiya-Bessou Cocoro and Hotel Cocoro: Kura – are already available for booking on HomeAway.
Additional properties will progressively be made available on HomeAway, and by 2021 Setouchi DMO aims to have revitalised 100 historic properties for accommodation.
