ITB Asia has extended its partnership with CrescentRating to offer market insights on halal tourism at the Singapore show this year.
According to findings from the MasterCard-CrescentRating Global Muslim Travel Index 2017, the Muslim travel market will continue growing and is estimated to reach US$220 billion in 2020.
The report will be released at the Halal in Travel – Asia Summit 2017, which will be held as part of this year’s ITB Asia on October 26 at the Sands Expo and Convention Centre, Marina Bay Sands.
With more than 50 per cent of Muslims under the age of 30 years, insights and discussions on the impact of Muslim millennial travellers on destinations and businesses will take centre stage at this year’s conference.
This year’s conference will offer keynote speeches, panel discussions and specialist presentations to explore the latest trends and challenges to emerge in the Muslim travel market. There will be a panel discussion with social media influencers on how younger Muslim travellers are engaging with travel brands.
Fazal Bahardeen, CEO of CrescentRating and HalalTrip, added: “We are creating another exciting programme which includes insights into the sector especially looking at key profiles and behaviours of younger Muslim travellers, so that destinations and businesses can expand their offerings for this emerging segment.”