Norwegian teams up with Alibaba to court China’s cruise market

Norwegian Cruise Line Holdings (NCLH) has partnered with Chinese e-commerce giant Alibaba Group to deliver a customised product for the local China market.

The two companies target to increase the awareness of a cruise vacation in China, and are working together to make it the preferred vacation choice among Chinese travellers – forecasted to be the industry’s second-largest market. As well, the companies will be collaborating to offer Alibaba customers with online-to-offline experiences at sea across the NCHL fleet.

Norwegian Joy

This announcement comes as NCHL prepares to enter the Chinese cruise market with her 3,850-passenger Norwegian Joy, the company’s first purpose-built ship customised for the market. Among the ship’s highlights are the two-level Ferrari-branded racetrack, and virtual reality gaming experiences in its Galaxy Pavilion.

Earlier last month, NCHL took delivery of Norwegian Joy, which is currently repositioning from the shipyard in Germany to her Shanghai homeport, where her inauguration will take place on June 27.

As well, NCHL has made available six Asia sailings for 2017, departing from China, for booking. Itineraries range from three to six nights, and visit Japanese ports of call such as Nagasaki, Kochi, Miyazaki and Kitakyushu. Prices start from US$449 per person.

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